Have you ever had friends who never seem to change, never seem to rise above themselves, never seem to grow, never improve? Quality improvements and dynamic enhancements will always out-trump maintaining the status quo, particularly online. It was mentioned in an earlier that you should regularly change your site. You should update your site frequently (weekly or even daily) but no less than monthly, and you should consider a new web design annually. You need to remember that the Internet is a dynamic place. You need to constantly update your site.
Consider updating your site with articles, blogs, communities, and other ways for your constituents to interact with you. Maintaining the status quo will give you a headache, as will updates for the sake of updates. Remember your strategy and objectives and put all updates through a litmus test of whether or not they achieve the objectives or fit squarely into the strategy.
Consider updating your site with articles, blogs, communities, and other ways for your constituents to interact with you. Maintaining the status quo will give you a headache, as will updates for the sake of updates. Remember your strategy and objectives and put all updates through a litmus test of whether or not they achieve the objectives or fit squarely into the strategy.
