Like the television commercial that showed a married couple who had to take showers in public water fountains, not having a home is a major headache.
Can you imagine the headaches occurring in this crazy scenario?
What’s your name, sir? “I don’t know.
Where do you live, sir? “I don’t know.”
To accomplish Principle #2, every website needs an address, otherwise known as your Domain Name or URL. Examples of world-renowned domain names include: google.com, wikipedia.com, flickr.com, and yahoo.com.
Choose a domain name that is your company name or brand, or default to the closest derivation, and get all the extensions.
First Choice:
a. Pick your company name as your domain if possible. (www.generalmills.com)
b. Pick your brand name as your domain if possible. (www.cheerios.com)
c. Or select both a. and b., but promote the one you go by publicly. What people remember you by most is where they will attempt to go.
Second Choice: (derivations)
a. Pick short domains over long ones, but memorable, pronounceable names over acronyms, unless you go primarily by your acronym. www.firstchristianchurch.com is better than www.fcc.com unless you go by FCC, then get www.fcc.com. Better yet, get both.
b. Consider hyphens as a backup or last resort option www.first-christian-church.com
c. Avoid plurals unless you can obtain the singular derivation.
d. If you select a derivation like Mysite.com or TheSite.com be sure to advertise your site as such.
Third Choice: (considerations)
Ideally, find a domain where you can get all priority extensions. Be sure to get .com first, then .org or .net as backups (contextualize to your country). If you plan to promote your .org then get .com as your backup. Picking up all extensions to a Domain gives you all entry options going forward (many people may type one extension or another, but can still get to your site because you have them all). It also serves to eliminate your competition from snapping up the closest variation.
To accomplish Principle #2, every website needs a host. Your host will be the entity that “stores” the files that make up your site. Things like text, graphics, photos, etc. When someone views your site on the Internet, the host computer “serves up” your pages, based on the coding provided by the technical person who programs the site. Because they “serve up” the pages for people to view, your host computer is called a server. What’s critical to determine before you decide on a host is what kinds of features and attributes you want your website to contain. For example, do you need ecommerce, databases, email, etc?
Resolve the essentials in good web design to avoid wandering around nameless and homeless.
Can you imagine the headaches occurring in this crazy scenario?
What’s your name, sir? “I don’t know.
Where do you live, sir? “I don’t know.”
To accomplish Principle #2, every website needs an address, otherwise known as your Domain Name or URL. Examples of world-renowned domain names include: google.com, wikipedia.com, flickr.com, and yahoo.com.
Choose a domain name that is your company name or brand, or default to the closest derivation, and get all the extensions.
First Choice:
a. Pick your company name as your domain if possible. (www.generalmills.com)
b. Pick your brand name as your domain if possible. (www.cheerios.com)
c. Or select both a. and b., but promote the one you go by publicly. What people remember you by most is where they will attempt to go.
Second Choice: (derivations)
a. Pick short domains over long ones, but memorable, pronounceable names over acronyms, unless you go primarily by your acronym. www.firstchristianchurch.com is better than www.fcc.com unless you go by FCC, then get www.fcc.com. Better yet, get both.
b. Consider hyphens as a backup or last resort option www.first-christian-church.com
c. Avoid plurals unless you can obtain the singular derivation.
d. If you select a derivation like Mysite.com or TheSite.com be sure to advertise your site as such.
Third Choice: (considerations)
Ideally, find a domain where you can get all priority extensions. Be sure to get .com first, then .org or .net as backups (contextualize to your country). If you plan to promote your .org then get .com as your backup. Picking up all extensions to a Domain gives you all entry options going forward (many people may type one extension or another, but can still get to your site because you have them all). It also serves to eliminate your competition from snapping up the closest variation.
To accomplish Principle #2, every website needs a host. Your host will be the entity that “stores” the files that make up your site. Things like text, graphics, photos, etc. When someone views your site on the Internet, the host computer “serves up” your pages, based on the coding provided by the technical person who programs the site. Because they “serve up” the pages for people to view, your host computer is called a server. What’s critical to determine before you decide on a host is what kinds of features and attributes you want your website to contain. For example, do you need ecommerce, databases, email, etc?
Resolve the essentials in good web design to avoid wandering around nameless and homeless.
